ELYON Apparel (pronounced “ēl-lee-on”)was started in 2009 when founder Russell Fitch was inspired to create something that was hard to find. He was a city dweller with a passion for the outdoors and a businessman who wanted outerwear that supported his lifestyle without making them look like they were in a lift line. ELYON was born out of the desire for a men's & women's collection that looked at home in the city but was built to withstand the outdoors. Today ELYON is a complete lifestyle collection for urban-dwelling, design-focused, and well-traveled men and women. The company is headquartered on Washington Avenue in Waukegan IL,. Other retail locations include New York City, San Francisco, and Chicago.